How Do You Sell Five Amarones?

How do you sell 5 different Amarones? Whether they’re in your bag, on your list, or sitting on a shelf, you’ll learn how to sell five different styles of Amarone, using examples from the Banfi Vintners portfolio.

Wine industry veterans Joe Janish and Lars Leicht also provide a quick primer on Abruzzo and the wines of Verona — Verona, Italy, rather than Verona, New Jersey. Speaking of the Garden State, you’ll also learn about red wines that have been traditionally found on red-and-white checkered tables at pizzerias and Italian restaurants in NJ — Montepulciano d’Abruzzo, Valpolicella, and Bardolino — and how those wines have evolved and improved dramatically in quality over the past decade. And, you’ll learn all you need to know about Amarone, including its history, the winemaking process, and how to sell five different styles.

Along the way, you’ll also learn about Cerasuolo, Chiaretto, Ripassos, porch pounders, and what all of this has to do with Tiny Tim!

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